North Astor Group is one of the top eventing teams in the country. They asked Honest to design a memorable identity that would set them apart in the horse eventing world. The brand identity needed to work across a range of materials from stationery to horse blankets/boxes to sponsorship boards and the website. read more »
Honest spent a day at the stable with the owner and his horses to gain a greater understanding of the eventing world and North Astor Group's role in it. The new brand identity needed to be a mark of excellence and a symbol of quality. The ironic use of the acronym as the logo reflects its English roots. The client plans to compete at the 2012 Olympics.
A contemporary new image that rises above the more traditional eventing arena and positions North Astor Group as a leader within the field.
Vehicles
Sponsorship boards
Clothing
Invitation to the 2008 Subaru Houghton International Grand Prix
Stationery
