Jon Lamming asked Honest to create an identity for his ‘man with a van’ business, based in Cambridge. Jon takes care of all the removal work on behalf of his clients, thus taking the hassle out of van hire. read more »
As the clients most important form of advertising around town is his van, Honest created a ‘larger than life’ character which is highly visible and memorable. The character conveys a positive ‘can do’ attitude and appears approachable, strong, friendly and trustworthy.
‘Make the smart move!’ was introduced as a strong call to action, positioning the business as the service of choice in this arena.
Strapline
Website www.cambridgevanman.co.uk
Van graphics
Press advert
