Since the successful launch of their new identity in 2009, Tyrrell and Company have changed their business strategy from pursuing SME’s to focusing attention on attracting larger corporate businesses. To compliment this strategic move, Honest have evolved the brand identity, introducing a more sophisticated colour palette across corporate communications.
Website www.tyrrellandcompany.co.uk
Targeted DM piece for the Equine industry
CS Consultancy, an accountancy firm, asked Honest to help them re-brand. They wanted a strong identity that was modern and personable. The identity needed to reflect the director’s larger than life character and stress the importance of his team. The client wanted to launch the new look with a brand awareness advertising campaign around Cambridge. read more »
Briefings with the senior partners and the marketing department helped Honest conclude that the name CS Consultancy did not do the company justice. The term 'consultancy' is used generally across many industries. The Unique Selling Point is the strong relationships the company has with its clients on a professional and personal level. It did not feel like a stereotypical accountancy firm.
A new name and logo, a strong new positioning line and an advertising campaign featuring clients and the benefits they get by using Tyrrell and Company. The advertising campaign runs across posters, bus backs, taxis, press and radio. This has raised awareness in and around Cambridge, increasing traffic to the website, and has been well received by existing clients and generated a great 'buzz' internally. Testimonial.
Press advertising
As a small agency we are very pro-active and can quickly react to news stories in the media,
here's an example of a 48 sheet campaign we produced for our client.
Brand awareness campaign - 48 sheet posters
Press advertising
Bus back poster
6 sheet posters
Taxis
Stationery
