Here’s a preview of some of the major findings from the report:
1. Short-form video content like TikToks and Instagram Reels are the most effective type of social media content
2. Videos are the top content marketing media format for the third year in a row
3. Social media is the #1 marketing channel in 2022
4. Instagram, YouTube, and Facebook are the top 3 social media platforms marketers are using in 2022
5. 83% of marketers believe it’s more effective to create higher quality content less often
6. Facebook has the best ROI for social media ads versus other platforms
