The daffodils are out, evening commutes are that little bit lighter, and supermarket shelves are stacked sky-high with Easter Eggs. That must mean… spring is finally here! So, it’s the perfect time of year for a quick spring clean – and if you are a brand, that means your visual identity!
At Honest, we know first impressions really count when it comes to customer attention, so it’s really important to make sure that what they see on first glance is visually appealing. It is estimated that the average person encounters between 4,000 and a staggering 10,000 adverts (and therefore brands) every single day, so if your brand is in that mix, you’d better make sure it’s working as hard as it can be to stand out and be noticed!
And a lot of this just comes down to consistency.
According to a recent Marq study, 68% of businesses agree that brand consistency contributes to revenue growth of at least 10%. And yet, 30% say they don’t regularly use their brand guidelines, and 15% don’t have any brand guidelines at all.
If you are a business that worries your brand is no longer sparkles like it used to, or if your once beloved brand guidelines have gathered dust or gone a little yellow at the edges, fear not! This is where a pair of Honest eyes, and a little bit of spring cleaning can make a world of difference!
Drop us a line at hello@honestideas.co.uk, and we’ll happily have a free, no-obligation chat about ways that we could give your brand the refresh it deserves.
