A new children’s hospital for Cambridge

The brief

To create a brochure to help start the initial process of raising awareness and get this project on the radar in Cambridge and major influencers.

Our approach

For our creative approach we decided to get children patients to make a hospital out of lego and photograph it – this was then superimposed on to the Cambridge Biomedical Campus. This was then reinforced by a headline where the children were appealing for: “Will you help us build a world-class children’s hospital?”

The result

In 2023 a new children’s hospital was granted persmission to be built!!!