The commercial arm of the University of Cambridge gets a rebrand.

The brief

To roll-out a complete rebrand looking at their positioning statements, internal and external messaging along with a strong visual brand identity.

Our approach

We ran a brand workshop with key stakeholders from which the key messaging was formed, the strapline ‘Where ideas thrive’ was created which led all marketing communications. We then worked on the identity, a pixel design was created to symbolise the birth and development of an idea. This was developed into an eye-catching advertising campaign that showcased the amazing case studies which have come out of CE.

We then looked at rolling this out across all marketing comms, both internally and externally: website design, social media assets, poster campaigns and brand identity document.
 

The results

This was extremely well received by the University and all stakeholders.