Cambridge

A positive messages for teachers during COVID

As the world shut down during COVID, teachers still had to teach, although remotely.

Services
Video
Sectors
Education

The brief

We needed to give teachers a boost, to acknowledge the great work they have been doing during the pandemic, adapting to change and new ways of teaching, remotely. Cambridge, wanted to send out a heartfelt message via a video letting teachers know that they are here for them and value the fantastic work they are doing.

Our approach

The first stage of this project was to launch a worldwide social media campaign asking ELT teachers to send a message of hope to another teacher in another country. Ten messages were picked at random and read out by staff, academics and people who have a close connection to CUP. These were then edited into a video which was released at the end of 2020.

The result

We were inundated with hundreds of kind messages to pass on to teachers all around the world.

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