Cambridge University Press wanted their own influencer channel using English Language teachers based in different countries around the world.
A worldwide competition was launched on social media to find 5 English teacher presenters to front the brand new channel ‘Learn English with Cambridge’. Once the presenters were chosen from 5 countries, we flew them over and trained them on how to present. The results were overwhelming!
Over 700 video entries, Over 5000 votes for the finalists, Over 10,000 subscribers in the first week, Over 59,000 views, 121,000 subscribers since launch in the first year.
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