A familiar face on the high street within in the local area gets a rebrand.

The brief

M&G were missing out on a lot of potential new customers as their target audience’s perception of them was traditional and out-of-touch. M&G are one of the oldest and most knowledgeable agents in the Fenland area, but hadn’t updated their image to help compete alongside online property companies.

Our approach

With the increase in online agents, Maxey Grounds saw the need to update its approach to maintain relevance and appeal to the local community. A complete rebrand was the brief, to redesign their brand identity, which included their shopfronts, website design to compete with online property companies, design all stationery, and launch with online and press advertising campaigns to promote the new brand image. Maxey Ground’s USP, is their expert local knowledge, they have shopfronts on the high street in key areas, therefore the campaign strapline was born: ‘We’re right up your street’.