To design and build a new website and develop a new ‘positioning line’ to keep up with the online retail supermarkets and stores. To manage their ongoing marketing to retain existing customers and increase the number of new sign ups and orders.
A new positioning line ‘We deliver a whole lot more’ was developed that better reflected the vast range of products they offer. Combined with lifestyle / food photography displaying over 1000 products from fresh fruit & veg to cleaning products – pretty much everything you need from a weekly shop! Having to compete with lots of other home delivery services that have popped up since COVID, the fresh new website design needed to communicate to the marketplace that your local milkman doesn’t just deliver the milk.
A social media campaign was also created across Facebook, X and Instagram advertising the vast range of products.
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