To create a campaign that reflects the ethos of the school and develop a campaign line, online commercial and outdoor posters on buses and at train stations.
St Mary’s School attracts a broad range of students from different backgrounds and nationalities. One thing they all have in common when schooling at St Mary’s, is that whatever their interests or beliefs, they can be themselves. We created an eye-catching advertising campaign that tapped firmly into the soul of the school. This advertising campaign would include a cinema commercial, social media, outdoor posters, posters on trains, bus sides and press advertising.
St Mary’s offer a wealth of fantastic resources to the students, along with the ethos of the school and the way the teachers help develop them into strong, confident individuals, the campaign line: St Mary’s, the place to be me, was born.
A successful campaign rollout that has longevity as the client continues to use the creative concept.
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