Brand Workshop

In a crowded marketplace, the battle to remain at the forefront of your audience’s mind is raging like never before. Brands live or die by the loyalty they inspire in their customers, so to get ahead you need a cast-iron plan of attack.

Here at Honest, we like nothing more than working with those who provide fantastic products or services, helping them find the niche that suits them best and developing ways to make that niche their home.

It all begins with building a clearly defined picture of who you’re trying to reach. We believe in the power of data to bridge the gap in our clients’ minds between the idea they have of their audience and the reality of who’s tuning in to listen to your message.

From there, we take a look at exactly where you’re positioned now and create a roadmap for getting to where you need to be. At all stages in the process, we make sure you’re getting nothing but real-world, concrete steps you can take to outpace the competition.

Honest brand positioning to unlock growth

Our brand positioning services help you stay in complete control of how you’re perceived, and the exact space in your audience’s minds you occupy. From competitor and marketplace analysis to building a big picture of the exact experience you want to create when people interact with you. Honest can help.

We’ll work with you to develop a positioning statement for internal use, which perfectly articulates what makes people choose you over the competition. With this statement, everyone in your organisation from the CEO to frontline staff can be quickly and perfectly aligned towards your long-term business objectives.

Solid brand positioning means finding a whole new perspective on your roots, your current reality, and how to enable growth by sending the right message to the right people at the right time.

Are you inspired to map out the future of your brand with us? Get in touch and see what the Honest approach can do for you.